SISTEM PEMASARAN BAJU KOKO MAESTRO MAN DI KEBON JERUK, JAKARTA BARAT

Abstract

The development of Muslim fashion business increasingly rapidly and give a big impact for the Indonesian economy. Often hear or read about the elements of marketing or often called marketing mix. Researchers talk about the marketing system, Of course we will talk about the strategy how to make products Koko Maestro Man Suits consumers want and how goods can get to the consumer well. For this, Of course koko clothing entrepreneurs can not just by guessing or estimating without going through an adequate survey. Therefore, the purpose of this study is to analyze the effect of Product Quality, Promotion, and Price on Purchase Decision. The samples used are 92 consumers who buy Maestro Man koko clothes products. The sampling technique in this study using simple random sampling is the method of sampling from the population members randomly without regard to the strata in members of that population. The test instrument in this research uses partial regression and model feasibility. The results of the analysis can be concluded that: 1) Product Quality has a positive effect (significant) on Purchase Decision 2) Promotion has no positive effect on Purchase Decision 3) Price has a positive effect (significant) to Purchase Decision.