PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI BEAU STORE – JAKARTA BARAT PERIODE PENELITIAN SEPTEMBER – NOVEMBER 2018

  • KRISTINA KRISTINA Universitas Budi Luhur
  • Elizabeth Elizabeth Universitas Budi Luhur

Abstract

This study aims to determine the effect of product quality on purchasing decisions, to determine the effect of prices on purchasing decisions, to determine the effect of service quality on purchasing decisions. This research is an explanatory study, the population in this study were customers at BEAU STORE West Jakarta. Data was collected using a questionnaire which was tested for reliability and validity. The research sample used random sampling with a total of 100 respondents. Data analysis with SPSS. The results of this study are the quality of the product has an effect on the purchasing decision, the price has an effect on the purchasing decision, the quality of service has an effect on the purchasing decision.

Published
2019-02-01
How to Cite
KRISTINA, KRISTINA; ELIZABETH, Elizabeth. PENGARUH KUALITAS PRODUK, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN DI BEAU STORE – JAKARTA BARAT PERIODE PENELITIAN SEPTEMBER – NOVEMBER 2018. Financial Marketing Operational Human Resources, [S.l.], v. 2, n. 01, feb. 2019. ISSN 2252-6226. Available at: <https://jom.fe.budiluhur.ac.id/index.php/JEMAN/article/view/261>. Date accessed: 22 may 2024.