PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN PROMOSI TERHADAP KEPUASAN ANGGOTA PADA KOPERASI KREDIT USAHA SEJAHTERA

Abstract

This study aims to determine the effect of the Service Quality, Trust and Promotion on member satisfaction at Koperasi Kredit Usaha Sejahtera Cengkareng, Jakarta Barat. The population in this study are consumers of the Koperasi Kredit Usaha Sejahtera. The sample in this study are 100 respondents using probability sampling techniques. The research instrument used as a meansuring instrument in this study was in the form of a questionnaire and converted using the Likert scale. The study was used to analyze the results of respondent answers to the questionnaire given, then the data was processed using SPSS 20 data processing. The result of multiple regression analysis The most influential independent variables on the dependent variable are Service Qualitiy , followed by Trust variables, and Promotion variables. The results of the t test prove that the three independet variables (Service Quality, Trust, and Promotion) have a positive and significant influence on the dependent variable, specifically for the member satisfaction.