PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN THAI TEA NO.12

(STUDI PADA OUTLET CEGER TANGERANG SELATAN)

  • Rizky Hadiansyah Universitas Budi Luhur
  • Yugi Setyarko Universitas Budi Luhur

Abstract

One of industries which is expanding rapidly in Indonesia such as soft drink industries. It was proved with expanding of practical packaging drinks as widely circulated in the market an example Thai Tea. This study aims to determine the Effect of Price, Product Quality and Promotion on Purchasing Decisions of Thai Tea No.12 Drink Products (Study on Ceger Outlets in South Tangerang). The analytical tool used in this study uses SPSS version 20 with type of research is descriptive quantitative. The sample of this study used saturated samples with a total of 50 respondents by using non probability sampling with conducted by distributing questionaires and data analysis used is multiple linier regression analysis with equality Y = α + X1 + X2 + 3X3 +  with the result equality is Y= 2,464 + 1,642 X1 + -0,253 X2 + 0,754 X3 +  shosws that Price, Product Quality and Promotion affect the Purchasing Decision.

Published
2019-02-01
How to Cite
HADIANSYAH, Rizky; SETYARKO, Yugi. PENGARUH HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MINUMAN THAI TEA NO.12. Financial Marketing Operational Human Resources, [S.l.], v. 2, n. 01, feb. 2019. ISSN 2252-6226. Available at: <https://jom.fe.budiluhur.ac.id/index.php/JEMAN/article/view/288>. Date accessed: 21 mar. 2023.