ANALISIS PENGARUH TANGIBLE, INTANGIBLE PRODUCT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWI KULIAH DI AKADEMI SEKRETARI BUDI LUHUR

(Studi Empiris Mahasiswa Akademi Sekretari Budi Luhur Angkatan 2015-2017)

Abstract

Research titled Analysis Of Effect Of Tangible, Intangible Product And Promotion On Decision Of Student Studying At Budi Luhur Secretary Academy (Empirical Study of Student at Budi Luhur Secretary Academy 2015 - 2017). The purposes study is to determine the partial influence of independent variable; Tangible, Intangible, and Promotion to dependent variable; The Decision of enrollment in University. Probability sampling is applied as research method with 59 respondents. The form of Likert scale questioners of primary data are distributed randomly to the active student of Academy Secretary Budi Luhur of 2015, 2016 and 2017 years academic. The questioners’ result have been analyzed with IBM SPSS Statistic Version 20.0. Meanwhile Multiple Linear Regression Test has been used as an analytical tool. The analysis indicated that Tangible Variable partiality have significant effect on The Decision of enrollment in University, Intangible Variable partially has no significant effect on The Decision of enrollment in University and Promotion Variable partially has no significant effect on The Decision of enrollment in University.