PENGARUH KUALITAS WEBSITE E-COMMERCE, PROMOSI, DAN KEPERCAYAAN MENGGUNAKAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN IKLAN BARIS PROPERTI

(Studi Pada PT OLX Indonesia Periode Oktober-Desember 2018)

  • ANIP SUGIANTO Universitas Budi Luhur
  • Agus Sriyanto Universitas Budi Luhur
Keywords: Quality of e-commerce website, promotion, trust in using e-commerce.

Abstract

 

This study was conducted to analyze the effect of E-Commerce website quality, promotion and trust in using E-Commerce on property classified ad purchasing decisions (Study at PT OLX Indonesia for the period October-December 2018). The variable used by the author in this study is the quality of E-Commerce website (X1), promotion (X2), trust using E-Commerce (X3) affects purchasing decisions (Y) as the dependent variable. In this study, the author uses data retrieval by taking questionnaires to 69 respondents. The method that I use in this study is purposive sampling. While each variable that I use is the Likert scale with a measurement of five levels of answers. Data obtained by the author through a questionnaire was obtained by researchers using SPSS 22 software. The analysis tool used by the author is multiple linear regression, correlation analysis, analysis of coefficient of determination and hypothesis testing namely t test and F test. with validity test and reliability test and classic assumption test.

Published
2019-02-01
Issue
Vol 2 No 01 (2018): Financial Marketing Operational Human Resources (FAMOUS)
Section
Articles