PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, TOTAL ASSET TURNOVER, DAN NET PROFIT MARGIN TERHADAP RETURN ON ASSET

Pada Perusahaan Publik Sub Sektor Advertising, Printing dan Media yang Terdaftar di Bursa Efek Indonesia Periode 2012 – 2016

Abstract

Profitability has an important role in business activities to maintain its future viability. The level of profitability of the company can be influenced by many factors such as Current Ratio, Debt to Equity Ratio, Total Asset Turnover, and Net Profit Margin. This research is raining to know the influence of Currebt Ratio, Debt to Equity Ratio, Total Asset Turnover, and Net Profit Margin to profitability (Return On Asset) at sub sector of Advertising, Printing and Media company listed in Indonesia Stock Exchange period 2012-2016. This research uses the variables that can be reformed Return On Asset is Current Ratio, Debt to Equity Ratio, Total Asset Turnover and Net Profit Margin by testing classical consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. In this study using panel data analysis techniques then data processed using the program Econometric View 9 (Eviews 9) and Microsoft Excel for Windows 2013. The data used is secondary data with the number of samples of 10 companies. This research uses Purposive Sampling method. The result of research shows that there is a significant influence between Debt to Equity Ratio and Net Profit Margin to Return On Asset. The coefficient of determination of 0.663 which means that the ability of the regression model to predict is 66.3%.