PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUASAN PELANGGAN

(STUDI KASUS PADA DOMINO’S PIZZA VILLA BINTARO REGENCY, TANGERANG)

Abstract

This time culinary business competition is getting strict and must be able to survive and grow. Maintaining customers and competition in getting new customers in this case prospective customers is one of the important things to do. The purpose of this study was to determine the effect of product quality, service quality, promotion, location on customer satisfaction. The population of Domino's Pizza Villa Bintaro Regency, Tangerang for 3 months starting July-September is 6,141 customers and the sample in this study is 100 customers, which are calculated using the Taro Yamane formula with the method used namely Probability Sampling by distributing questionnaires using Simple techniques Random sampling. The research instrument used as a tool was measured in this study in the form of a questionnaire with Likert scale. The results of respondents' answers to the given questionnaire were processed using Microsoft Excel 2007 and Software Statistics Poduct Service And Solution (SPSS) version 20. Variable product quality, service quality, promotion, location had a significant effect on customer satisfaction.