Pengaruh Kualitas Produk, Harga Dan Variasi Produk Terhadap Keputusan Pembelian Produk Elevator Pada PT Louserindo Megah Permai Jakarta Selatan

Abstract

This study aims to analyze the effect of Product Quality, Price  and Product Variation  on Purchase Decision  of Elevator products at PT Louserindo Megah Permai. The research methodology used in this study is quantitative. The sample used was 100 respondents, with the sampling method using probability sampling with a simple random sampling technique. Data analysis for hypothesis testing using Multiple Linear Regression with the help of Stastical Product and Service Solution (SPSS) software version 20. The results showed that, Product Quality, Price and Product Variation  partially has a significant effect on Purchasing Decisions. The coefficient of determination is 0.621, this indicates that Repurchase is influenced by Product Quality, Price and Product Variation of 62.1%, while the remaining 37.9% is influenced by other factors not included in this study.