STRATEGI PROMOSI DAN SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA RESTORAN SUKIBOY – LARANGAN TANGERANG, BANTEN.

( Periode Maret – Mei 2018 )

Abstract

This research entitled promotion strategy and service quality to customer satisfaction at Sukiboy Restaurant Larangan,Tangerang,Banten. In the period March – May 2018 : with its exogenous variables (X) promotion strategy, service Quality and endogen variables (Y) Customer Satisfation. The analysis tool used by AMOS SEM, using primary data with a population of which is not known, the sample determination using simple random samples technique method as much as 100 respondent can from Restaurant Sukiboy database by using taro Yamane formula. The result of this research of Promotion Strategy and Service Quality with Customer Satisfaction produce p value of  0,00 < 0,05 and CR value of  3,817 > 2,00. So it can be concluded that Ha accepted, it can be concluded Promotion Strategy significantly influence Customer Satisfation and Service Quality with Customer Satisfaction produce p value of  0,00 < 0,05, and CR value of  3,18 > 2,00. So it can be concluded that Ha accepted, meaning can be concluded Service Quality significantly influence to Customer Satisfaction.