PENGARUH BIAYA PROMOSI DAN KUALITAS LAYANAN TERHADAP VOLUME PENJUALAN DI PT BFI FINANCE INDONESIA TBK, CABANG SERPONG

(PERIODE 2014 – 2016)

Abstract

The purpose of this research is to acknowledge promotion cost (X1) and service quality (X2) influence to sales volume in PT BFI Finance Indonesia Tbk, Serpong Branch in period 2014 - 2016. In orders to found the result, authors collect the data from PT BFI Finance Indonesia Tbk, Serpong Branch. The data processed using SPSS version 20. Based on the research, obtained multiple linear regression equation: Y = -107,390 + 14,474 X1 +49,113 X2. The result of partial research shows that t test result of promotion cost (X1) is bigger than t table (2,398> 2,20) and for t test result of service quality (X2) less than t table (1,142 <2,20) partially significant effect on sales volume and service quality has no significant effect on sales volume. For f test result smaller than f table (2.575 <4.26) and Sig value. Greater than the error rate (0.130 <0.05), it means that both promotion cost and service quality variables do not significantly affect sales volume if done simultaneously.