ANALISIS STRATEGI PEMASARAN DI PT. PASIFIK CIPTA MANDIRI, JAKARTA, PERIODE JULI – SEPTEMBER 2017

Abstract

This research is a type of qualitative research in service companies with

title "Analysis of Marketing Strategies at PT. Pasifik Cipta Mandiri, Jakarta, Period July - September 2017 ". The purpose of this paper is to describe the marketing strategy at PT. Pasifik Cipta Mandiri. The object of research uses the method of observation, interviews, and documentation. While data analysis techniques use SWOT analysis techniques (Strengths, Weaknesses, Opportunities, Threats). The conclusion of this study is to find out the implementation of marketing strategies using the SWOT method in an effort to increase sales of services and products sold by PT. Pasifik Cipta Mandiri.